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 Member Update
The Latest Communication Tool
BTy Ken Narita, Vice President of Business Marketing, Ooma
he rental industry faces numerous and the other caller – all within a split second.
challenges today, missing calls from clients and prospects should not be one of them. Many rental property owners have switched to VoIP (voice over internet protocol) phone systems from traditional
landlines to save tremendous amounts of money; the ability to work anywhere (and still use your office phone number); and the numerous features VoIP provides.
Voice over Internet Protocol phones use the internet to make and receive calls using analog, and IP (Internet Protocol) phones that are plugged into an Ethernet jack. The most significant difference between VoIP and landline phones is technology. Landline phones have not changed since the beginning of the 20th Century, still only offering users the ability to only make and receive voice calls. VoIP technology has changed that. While IP capabilities have been around several decades, VoIP services have advanced in recent years, thanks to innovation and faster internet speeds. Unlike landline phones that require add-ons for features at additional costs, VoIP systems come with an array of popular communication features already built in.
VoIP phones work by turning your voice into data, which is then transmitted over the internet, like sending emails. If you have used Skype, you have used VoIP. VoIP calls are made on your phone, connected to the internet with a network cable or adapter, or via a computer’s microphone and speakers using an app. When making calls, the VoIP service provider routes the voice data between you
As businesses grow, having a phone system that aligns with consumers’ expectations is critical. Unlike traditional landlines, VoIP systems come with powerful features to help you make big impressions
• Virtual Receptionist - missing important calls or business because your phone is busy or your greeting is unprofessional is easily resolved by a Virtual Receptionist. When a live person can’t take a call, the Virtual Receptionist takes over. Instead of hearing a busy signal or being put on hold, callers listen to a message and can be given options on how to proceed.
• Ring Groups - to ensure every caller has a positive experience, you can program Ring Groups to ring simultaneously - so everyone in a department receives the call; or ring sequentially - to ring from person to person until someone picks up.
• Mobility - staying connected when away from the office is critical today. It’s not practical or professional for employees to use their personal number for business. VoIP systems, unlike landlines, support working remotely through mobile and desktop apps, and voice messages forwarded as email attachments.
• Virtual Fax – for many, faxing still remains important. With VoI, you can still send traditional faxes from your phone to a fax machine. Virtual Fax removes the need for fax equipment.

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