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 Board President’s Message
 PRESIDENT’S MESSAGE
Seeing the Light at the End of the Tunnel
BIy Cheryl Turner
want to take this moment to wish each one of you and your family a very happy and healthy New Year. I am certain that you share my hope that this new year will be a much better one than the year before. As we begin anew, let us not forget the very challenging year we have just completed. It
was a year that was impacted by a global pandemic, economic distress, eviction moratoria, rent freezes, more regulations, and of course, let us not forget the Proposition 21 ballot initiative.
Despite these and other
challenges, we had some
bright spots. During 2020
we experienced a historic
election on November
3rd and whether you are a
Democrat, Republican or
Independent voter, each of
us should be proud of the
unprecedented number of
people who turned out to
vote in the election. We
also defeated another rent
control ballot initiative, Proposition 21, which if it had passed, it would have caused irreparable harm to those of us in the rental housing industry.
Although we continue to face some of the many challenges associated with COVID-19 both in our personal lives and in managing our investment properties, we can surely say that the pandemic is not here to stay, and there is “light at the end of the tunnel” for certain. I believe we have much to hope for this coming year and that much will soon change for the better.
I truly consider it to be an honor and a privilege to be nominated by the Board of Directors and approved by the members of the Apartment Association of Greater Los Angeles to serve as your President for 2021. We truly have a wonderful Board of Directors,
and I am so privileged to serve among such distinguished individuals. My fellow Board Members work tirelessly contributing their time, energy, and passion toward maintaining the highest level of professionalism in our industry and advocating for the protection of housing providers’ property rights. I must also mention that I am proud to be the first African American woman to serve as President of the Board of Directors during the Association’s more than 100-year history.
As mentioned earlier, and surely worth multiple mentions, another matter of remarkable news is our successful defeat of Proposition 21 for what is really the second time in just 2-years after also having defeated 2018’s Proposition 10. And what does that mean? It means that once a tenant vacates a rental unit after living there and paying rent that is extremely below
market, a rental housing provider is protected by law and can increase the rent charged to any new tenant to the market rate for that unit, which we call “vacancy de-control.” Now, that of course does not mean increasing the rent to an unreasonable amount of rent. But it means increasing the rent to a similar rate charged others for a similar rental unit. Vacancy de-control is only fair because, in this instance, the rental unit’s pricing remained virtually stagnant for so long while property taxes, utilities, inspection fees, and other legislatively imposed fees and expenses have continued to increase. So, congratulations to all of you who contributed to our efforts by donating to our political action committees, or by doing the important footwork of getting the word out via billboards, banners, signs and hang tags. We surely could not have done it without you. This was a team
  “I truly consider it to be an honor and a privilege to be nominated by the Board of Directors and approved by the members of the Apartment Association of Greater Los Angeles to serve as your President for 2021.”
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