Page 94 - 2021aa01
P. 94

 Property Management
smart technology appliances to shared-space amenities, Gen-Z is looking for more.
Where Should You Advertise? Growing up in the age of technology, Gen-Z cannot comprehend a time before the digital age. As such, they are often less focused and have a shorter attention span as compared with Millennials and other age groups. They spend considerably less time accessing the internet via PCs as most of their time is spent on mobile devices. Marketing should therefore focus extensively on the most popular social media platforms (i.e., TikTok, Snapchat, Instagram, and Reddit) and continuously adapt as new ones gain in popularity.
What Should You Advertise? Gen-Z renters prefer connected appliances such as smart thermostats that save money, and keyless locks for enhanced security. Similarly, they expect wireless, fast reception. Consider focusing on advertising your property’s quick internet speed and reception that beats your competition. Additionally, this age group is prone to be less physically active than previous generations, so things like a swimming pool and fitness center may
not be as appealing to them. You could instead focus your attention on advertising indoor and outdoor lounge spaces, community areas, and other shared amenities.
How Should You Advertise? Generation-Z are great multi-taskers, with the ability to juggle several social media platforms at once. However, this generation is prone to scroll quickly through those platforms, and responds best to concise, pointed, and attention-grabbing advertisements. For best results, focus your marketing efforts on social media videos and other visually appealing content.
MEETING YOUR RESIDENTS WHERE THEY ALREADY ARE
While each generation is attracted to different amenities and social media platforms, they all have one thing in common: they want to know how the apartment will benefit their lifestyle. Efficiency, convenience, and comfortability are the foundation for attracting any renters to your property; it all starts with knowing your audience and shifting your apartment marketing strategy accordingly.
   HELP AAGLA
PROTECT YOUR
PROPERTY RIGHTS
DONATE NOW
    94
JANUARY 2021 • WWW.AAGLA.ORG
To learn more go to:
www.aagla.org/legalfund
GIVE TO
AAGLA’S LEGAL
FUND TODAY
















































































   92   93   94   95   96